Is There an App for Launching an App?

by William Fisher

According to articles in Techcrunch and Venturebeat, the cost for start-ups apps like YuVue to get people to discover and adopt their apps is at an all-time high.  There’s a lot of clutter as an unprecedented number of mobile apps compete for attention.

Fiksu cost-per-launch index from September 2014. Image Credit: Fiksu

Fiksu cost-per-launch index from September 2014.
Image Credit: Fiksu

That drives up marketing costs and makes it difficult and costly to get noticed by consumers – or in our case by photographers and videographers. According to Dean Takahashi, writing for Venturebeat: “…The cost-per-loyal-user index, which measures the price of acquiring a user who opens an app at least three times, has hit an all-time high.”

We’re grateful and hopeful that crowdfunding platforms like Kickstarter can provide a showcase that allows us, and other startups with cool and original ideas, to get in front or our target users and assess real market demand.

Our Kickstarter campaign launches on November 17. Here’s hoping we prove the conventional wisdom wrong. We’ll be counting on your enthusiasm for a game changing idea to help us spread the word!

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