New Year’s Resolutions: Connect with Brands and Get the Most Value from Social Media

by William Fisher

Thanks to everyone for making our 2014 Kickstarter campaign a success!  Looking ahead to 2015, we’re focused on how to create the greatest possible value for YuVue contributors by maximizing the number of licensing opportunities for your work.  To that end, we have two New Year’s resolutions that we’ll be putting into practice during our Beta launch later this month: enable you to connect with brands, and make it easy for you to share your content on social media.

The commercial upside of connecting with brands is obvious: these companies have significant budgets and need real images of real people using their products.  Enabling our contributors to license their branded content isn’t intended to detract from our core editorial goal of connecting you with broadcasters, print and Web publishers.  It’s just a way for us to extend our network of buyers beyond media outlets to include other kinds of companies that value – and are willing to pay for – great photos and videos.  An excellent article in Ars Technica illustrates how photographers are being commissioned by brands and are selling sponsorships on their Instagram feeds.  “They shoot for advertisers, make money, and build a reputation for connecting with people on social media (an ability that still eludes many marketers.)”  A lot of these photographers are professionals who are – or could be – doing ad work elsewhere.  For them Instagram is just another venue for executing a campaign – and therefore one more business opportunity.  

At YuVue, we view Instagram as a potential marketplace for all our contributors.  Our goal is to help you use it to reach the broadest possible paying audience – whether your imagery is editorial (i.e illustrates a news story) or commercial (i.e. promotes a product).  Social media platforms are “monetizable places to hang your work,” and we want to integrate YuVue more closely with as many of them as possible.  That’s why we’re developing tools that will enable you to share your YuVue photo and video contributions on Instagram, Twitter and elsewhere, while ensuring that their attribution (and your copyright) is secure and that the companies that discover your work on these platforms can license them.  We will also be introducing a very neat way for you to submit content to YuVue via other social media networks.

In the coming weeks we’ll be announcing partnerships for our Beta test and beyond – with professional organizations, companies and publishers.  Meanwhile, we’ll be keeping our New Year’s resolutions as a way of growing our community of contributors.


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