Why I Love GoPro

by William Fisher

No, not just for mind-blowing footage like this. (Thank you, GoPro Original Productions.) And not just because founder Nick Woodman once raised money for the company by selling bead and shell belts out of his VW van.

I love GoPro because their cameras embody Woodman’s uncompromising vision of providing amateurs with the best tools available to shoot extreme action video. Because to him almost any aspiring videographer can now afford to, well, “go pro.”

But skateboarders, skydivers and surfers aren’t the only ones who have benefitted. Yesterday’s Mashable story about casual sexual harassment on the streets of New York, created with a GoPro camera hidden in a backpack, shows how a light, rugged camera can serve a more high-minded purpose.

GoPro’s technological innovation levels the playing field by enabling anyone – whether an adrenaline junkie or a civic-minded pedestrian – to tell a story with images.

At YuVue we’re expecting to get our share of video contributions from both. That’s why I love GoPro!

If you haven’t seen the video yet, here it is: