Inside First Look: Disruptor Disrupted

No one said it would be easy to “reinvent the newsroom.”

Matthew Ingram‘s piece on First Look for Gigaom – “First Look Finds the Hard Part isn’t the Journalism, it’s Reinventing How a Newsroom Works” – details some mistakes made at First Look – as well as what they’re doing right.

The reinvention of current journalistic practices may ultimately come down to the application of old school management skills – a point also made in this New York Times article.

But Ingram gives credit where credit is due: Pierre Omidyar and his team get full marks for summoning the will to break the mold and test new models.  No one said it would be easy. And First Look is still one of the most exciting new destinations on the Web.

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