And thanks to everyone who has supported us on Kickstarter so far!
by William Fisher
When the YuVue co-founders get together we really do talk about changing the world. We discuss the democratization of media, the free-flow flow of information, and how to empower professional and citizen journalists.
But as our Kickstarter campaign approached, our marketing advisors (you know who you are!) urged us to stress the tangible benefits we offer our users. Instead of “values,” they suggested we focus on “value” – as in our value proposition. What are we offering to our Kickstarter contributors? We make it easier for media companies to find and license your work. We also facilitate social media sharing. “You View It, You Upload It, You Get Paid.” All true!
But the value of getting paid for the photos and videos you share on social media is only part of our story. As we look today at images of protests in Mexico, Hong Kong, and Ferguson, we can actually see, hear and feel the impact of photos and videos taken by witnesses who were in the right place at the right time and happened to have their cameras ready or their smart phones in their pockets.
Getting your work in front of the media companies that value that content is our core mission at YuVue. When you upload to us, we protect your copyright and allow you to share content via social media while directly connecting you with publishers who can license your photos and videos, all over the world.
Or as our marketing colleagues would say, we’re aiming to turn “social currency” into real currency. Doing good and doing well aren’t incompatible.
Please support our campaign on Kickstarter: http://bit.ly/yuvue
by William FIsher
Three..two…one…. and the YuVue campaign is now live on Kickstarter!
And what better way to launch a new platform like YuVue – which puts crowdsourced images at the center of news gathering – than on the premiere crowdfunding platform!
But Kickstarter isn’t just a great resource for entrepreneurs seeking to raise funds. It’s also a powerful tool for building a company’s profile, validating market demand for its product, and reaching an audience who believes in the power of technology to change the way the world works.
We’re using Kickstarter to help recruit a team of at least 250 Beta testers who share our vision of making every smartphone and camera owner a citizen journalist. In addition to receiving advance access to the YuVue app and our super-cool branded merchandise, Kickstarter contributors will have the opportunity to help shape the YuVue platform and be the very first to put their photos and videos in front of our network of publishers and media organizations for licensing.
Please check us out on Kickstarter, share our campaign link on Twitter and Facebook to help spread the word. And join us as a YuVue Beta tester or early adopter!
Here’s the link: http://bit.ly/yuvue
by William Fisher
According to articles in Techcrunch and Venturebeat, the cost for start-ups apps like YuVue to get people to discover and adopt their apps is at an all-time high. There’s a lot of clutter as an unprecedented number of mobile apps compete for attention.
That drives up marketing costs and makes it difficult and costly to get noticed by consumers – or in our case by photographers and videographers. According to Dean Takahashi, writing for Venturebeat: “…The cost-per-loyal-user index, which measures the price of acquiring a user who opens an app at least three times, has hit an all-time high.”
We’re grateful and hopeful that crowdfunding platforms like Kickstarter can provide a showcase that allows us, and other startups with cool and original ideas, to get in front or our target users and assess real market demand.
Our Kickstarter campaign launches on November 17. Here’s hoping we prove the conventional wisdom wrong. We’ll be counting on your enthusiasm for a game changing idea to help us spread the word!
Thanks for being part of the YuVue global community of citizen journalists!
We’d like to invite you to join our Kickstarter campaign team by helping with our campaign video, which will feature citizen journalists from around the world.
Just send us two video selfies and you’ll be one of the first to get the app!
The YuVue app will allow you to sell your photos and videos. We’re an online marketplace for professional and crowdsourced images that connects photographers and videographers from around the globe with broadcasters, print and web publishers.
We’ll launch on Kickstarter in early November as part of a campaign to build a base of citizen journalists like you. Watch for mentions on Twitter, Facebook, Linkedin, Instagram and Google+, and please “like” and “share” to help us spread the word!
Here’s how to do it:
Use your smartphone to create 2 short video selfies – shot separately, and preferably outdoors with your city or hometown in the background. Hold your phone horizontally – at eye level and at arms length – and record yourself saying:
- The name of your city or town in English – e.g. “Chicago!” and
- “YuVue” (pronounced “YOU View”)
Let the camera run for 4-5 seconds before and after you speak. And please speak loudly and clearly – even better if you smile!
Here are links to examples of each:
At the end of our Kickstarter campaign, you’ll be sent a link to allow you to download the YuVue app before it’s available to the public.
Thanks for your support!